Social Impact Marketing Plan
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Social impact marketing is a powerful tool to improve the public perception. Not only do these strategies promote your organization, but they often also improve your overall mission and brand identity. In this project, what I'm looking for are students who will help develop a strategic social impact marketing plan, which will give our target market a fresh perspective on the brand.
Projects will include the following elements:
- A plan following the four stages of Define, Design, Pilot, and Scale.
- Profit implications of the proposed marketing strategy.
- Strategic partnership opportunities.
- An evaluation of the proposed initiative’s impact on your brand.
Examples projects include, but are not limited to:
- Designing a fundraising campaign for a non-profit.
- Creating a marketing strategy to highlight the social impact of your business on your customers or the environment.
- Developing a campaign to highlight positive social impact behaviours amongst your employees or customers.
The final project deliverables will include:
- A social impact marketing campaign plan with implementation details.
- A cost-benefit analysis
- Sample marketing collateral.
- We want students to help us build a marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.
The main questions we’d like students to help us answer are the following:
- How should we promote our company?
- What channels should we utilize?
- What budget is appropriate for advertising?
- What messaging should we use?
- What is the main goal for this project?
-
Social impact marketing is a powerful tool to improve the public perception. Not only do these strategies promote your organization, but they often also improve your overall mission and brand identity. In this project, what I'm looking for are students who will help develop a strategic social impact marketing plan, which will give our target market a fresh perspective on the brand.
Projects will include the following elements:
- A plan following the four stages of Define, Design, Pilot, and Scale.
- Profit implications of the proposed marketing strategy.
- Strategic partnership opportunities.
- An evaluation of the proposed initiative’s impact on your brand.
Examples projects include, but are not limited to:
- Designing a fundraising campaign for a non-profit.
- Creating a marketing strategy to highlight the social impact of your business on your customers or the environment.
- Developing a campaign to highlight positive social impact behaviours amongst your employees or customers.
The final project deliverables will include:
- A social impact marketing campaign plan with implementation details.
- A cost-benefit analysis
- Sample marketing collateral.
- We want students to help us build a marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.
The main questions we’d like students to help us answer are the following:
- How should we promote our company?
- What channels should we utilize?
- What budget is appropriate for advertising?
- What messaging should we use?
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
- http://brainstrong.ca/
- 0 - 1 employees
- Education, Non-profit, philanthropic & civil society, Hospital, health, wellness & medical, Public relations & communications, Sports & fitness
For acquired brain injury (ABI) survivors, caregivers and Canadians, the BrainSTRONG Network of Canada is a non-profit network run by individuals who know brain injuries first-hand. We are passionate advocates that help others realize that brain injuries are an invisible disability and how prevalent they are because they do happen anywhere to anyone. We connect survivors with each other to escape the isolation of brain injury. We point to relevant services and tools that can easily assist individuals achieve independent living.