Social Impact Marketing Plan

I'd posted this before, but there were complications with the board of directors of my Not-For-Profit, but they've been resolved, but I don't know how to open it. Therefore, I'm creating this new one, that's a duplicate of the earlier one.Social impact marketing is a powerful tool to improve the public perception. Not only do these strategies promote your organization, but they often also improve your overall mission and brand identity. In this project, what I'm looking for are students who will help develop a strategic social impact marketing plan, which will give our target market a fresh perspective on the brand. Projects will include the following elements:A plan following the four stages of Define, Design, Pilot, and Scale.Profit implications of the proposed marketing strategy.Strategic partnership opportunities.An evaluation of the proposed initiative’s impact on your brand.Examples projects include, but are not limited to:Designing a fundraising campaign for a non-profit.Creating a marketing strategy to highlight the social impact of your business on your customers or the environment.Developing a campaign to highlight positive social impact behaviours amongst your employees or customers.The final project deliverables will include:A social impact marketing campaign plan with implementation details.A cost-benefit analysisSample marketing collateral.We want students to help us build a marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.The main questions we’d like students to help us answer are the following:How should we promote our company?What channels should we utilize?What budget is appropriate for advertising?What messaging should we use?

Social Media "Like" measurement

Number of students required to work in team: (Example: 2 teams of 3 students, but the number isn't fixed)We would like students to help us develop a central-site to receive pictures, post out to various social media sites, and measure the total "Likes" that it receives. To accomplish this, we expect the student(s) will:create a register-system for users, and enable them to link to as many social media sites as they're connected tothey'll be able to upload pictures (as many as they'd like, to be held in an accessible repository)the pictures will be in "Pending" mode, until they're reviewed, and deemed "ok"I'll be working to find a sponsor, to cover the costs, but please design it to require a register-fee ($5 to start, but can be modified). The pictures will be overlaid with my logo, and it'll publish as a picture on social media. The system should tally up the total number of "Likes" that the picture receives, by platform, and display the images in a ranked way. The display should be able to show ranked-by-platform, and overall.If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.A student or team with excellent writing and video skills would be the ideal candidate for this project.

Social Impact Marketing Plan

Social impact marketing is a powerful tool to improve the public perception. Not only do these strategies promote your organization, but they often also improve your overall mission and brand identity. In this project, what I'm looking for are students who will help develop a strategic social impact marketing plan, which will give our target market a fresh perspective on the brand. Projects will include the following elements:A plan following the four stages of Define, Design, Pilot, and Scale.Profit implications of the proposed marketing strategy.Strategic partnership opportunities.An evaluation of the proposed initiative’s impact on your brand.Examples projects include, but are not limited to:Designing a fundraising campaign for a non-profit.Creating a marketing strategy to highlight the social impact of your business on your customers or the environment.Developing a campaign to highlight positive social impact behaviours amongst your employees or customers.The final project deliverables will include:A social impact marketing campaign plan with implementation details.A cost-benefit analysisSample marketing collateral.We want students to help us build a marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.The main questions we’d like students to help us answer are the following:How should we promote our company?What channels should we utilize?What budget is appropriate for advertising?What messaging should we use?