- Location
- Antigonish, Nova Scotia, Canada
- Bio
-
Dr. Fuller’s research interests include corporate social responsibility, stakeholder management, and non-economic forms of competition. He has particular expertise in corporate social reporting and has extensively studied the reporting habits of Canadian firms in sectors such as financial services, extractive resources, transportation, tourism and hospitality, wholesale and the retail trades.
Dr. Fuller’s work has appeared in the International Journal of Corporate Social Responsibility, the International Journal of Business, Government and Ethics, the International Journal of Management Education, and the Journal of Business Ethics, among others. Dr. Fuller teaches core courses in the management and international business streams and is enthusiastic about seeing his students succeed. His personal interests include spending time with family, managing his woodlot, and watching the Toronto Blue Jays.
- Portals
-
-
Antigonish, Nova Scotia, Canada
- Categories
- Market research Competitive analysis Market expansion
Socials
Achievements
Latest feedback
Recent experiences
Comparative Market Analysis and International Business Strategy
BSAD 452
DetailsAre you considering expanding your company and exploring global markets? Our student consultants can help you assess your international readiness, compare different market opportunities, and help you develop foreign entry strategies. We are particularly interested in projects involving any of the following:market readiness assessments to determine whether your firm is ready to expand internationallycomparative market analysesexportinglicensingfranchisingstrategic alliances or joint venturesregional or global expansion strategiesLearner skillsCompetitive analysis, Business strategy, Marketing strategy, Research, Financial forecasting; communicationDeliverablesThe final project deliverables may include a comprehensive written report that includes the following key components (as appropriate to the context) and a business presentation:Country assessment for the product(s) or service(s) in questionExternal and internal environmental scanningMarketing strategyMarketing budgetsOperational strategyFinancial analysisImplementation plan including schedules, task descriptions, resource allocations, budgets, and timelines for implementation
Comparative International Strategy
BSAD 452
Are you considering expanding your company and exploring global markets? In this project, student-researchers will work in teams to apply their business acumen and creativity to develop an International Business plan for your product/service. One international target market will be chosen after an analysis of industry landscape, socioeconomic trends, cultural, regulatory, and financial analysis.
Comparative Market Analysis and International Business Strategy
BSAD 452
DetailsAre you considering expanding your company and exploring global markets? Our student consultants can help you assess your international readiness, compare different market opportunities, and help you develop foreign entry strategies. We are particularly interested in projects involving any of the following:market readiness assessments to determine whether your firm is ready to expand internationallycomparative market analysesexportinglicensingfranchisingstrategic alliances or joint venturesregional or global expansion strategiesLearner skillsCompetitive analysis, Business strategy, Marketing strategy, Research, Financial forecasting; communicationDeliverablesThe final project deliverables may include a comprehensive written report that includes the following key components (as appropriate to the context) and a business presentation:Country assessment for the product(s) or service(s) in questionExternal and internal environmental scanningMarketing strategyMarketing budgetsOperational strategyFinancial analysisImplementation plan including schedules, task descriptions, resource allocations, budgets, and timelines for implementation
Winter 2023 Comparative International Strategy
BSAD 452
Are you considering expanding your company and exploring global markets? Our student consultants can help you assess your international readiness, compare different market opportunities, and help you develop foreign entry strategies. We are particularly interested in projects involving any of the following: market readiness assessments to determine whether your firm is ready to expand internationallycomparative market analysesexportinglicensingfranchisingstrategic alliances or joint venturesregional or global expansion strategies